That’s Amore!
South Africa’s love affair with Italian food shows no signs of slowing down. From golden, cheesy bakes to rich, creamy pastas, we’re bringing the heart of Italy into your kitchen – one delicious dish at a time.
Festive chicken
wors is here!
Try our new top quality, locally-produced chicken wors,
spiced the traditional way.
Recipes
Get a taste of Italy
Chicken strips masala
Cordon bleu with broccolini, baby spinach & tomato vinaigrette
Cordon bleu & mushroom risotto
Sheet pan chicken schnitzel quesadilla
Chicken schnitzel & fennel citrus salad
Chicken schnitzel & classic mushroom sauce
Sauerkraut Spätzle with chicken frankfurters
Beech-wood smoked chicken Frankfurters & root vegetable mash
Green eggs omelet with & chicken Frankfurters
Mzansi-style Russian brioche hotdog with homemade tomato sauce
Yes, you can!
Introducing GOLDI’s new range of fully cooked canned chicken. Now you can go from pantry to eating in minutes! Don’t be caught without these easy-to-open kitchen helpers this holiday season.
- Heat and eat
- Chicken meat only
- Proudly produced in South Africa
More to love
Deliciously versatile, effortlessly convenient. A family favourite that brings ease to everyday meals, from quick lunches to simple dinners. Available in Premium and Value chicken polony in 500g, 1kg & 2kg packs.
- Made with chicken meat only
- Proudly made in South Africa
*Available at participating retailer stores
Latest VIDEOS
Master a new favourite
Introducing EARLYBIRD’s bold new range of beechwood-smoked chicken sausages. These ready-to-heat Frankfurters and Russians offer convenience, authentic smokiness, and irresistible flavoured notes.
- Made with quality chicken breast
- Simply heat in boiling water or fry
- Halaal certified
- Perfectly seasoned & smoked
Available at your nearest Checkers store in Gauteng, Mpumalanga, North West and Limpopo.
Introducing
Earlybird’s premium
cocktail snack selection
Sophisticated snacking made simple! Perfect for family get-togethers and easy entertaining.
- Proudly produced locally
- Made with 100% chicken meat
Quick to cook.
Easy to share.
GOLDI Frozen Chicken Wings and GOLDI Frozen Chicken Drumsticks – high-quality, versatile cuts for South African homes, now available in a resealable 1kg pack. Perfect for weeknights, braais, or family gatherings, these portions offer juicy tenderness and flavour, adding convenience and taste to every table.
Find these at Shoprite and Checkers stores in Gauteng, Mpumalanga, Limpopo, and North West. Find these at Shoprite and Checkers stores in Gauteng, Mpumalanga, Limpopo, and North West.
- 100% South African chicken
- Convenient 1kg packs
- Individually Quick Frozen
- Average of 8 portions per pack
Think you’ve mastered pasta night? Think again.
A few small chef-level tweaks can transform your Italian-inspired chicken dishes from good to bellissimo.

FESTIVE CHICKEN
GOLDI chicken
GOLDI chicken
GOLDI chicken
COUNTY FAIR
COUNTY FAIR
COUNTY FAIR
COUNTY FAIR
EARLYBIRD FARM
EARLYBIRD FARM