The Earlybird Farm Story

The Earlybird Farm story is over 50 years old, beginning as a small farming operation in 1968 in Standerton. We were driven by a simple vision: to provide South African families with high-quality, affordable poultry, while uplifting our surrounding communities.

Earlybird Farm quickly grew into a trusted name, setting the foundation for Astral Foods, one of Southern Africa's leading integrated poultry producers today. Astral Foods, featuring leading brands such as Goldi Chicken and County Fair among others, has grown over the years, but the Earlybird values continue to underpin who we are as a business. We remain deeply rooted in the communities that have supported us over decades, creating jobs, empowering local farmers, and investing in initiatives that make a difference to people’s lives.

Now building onto this incredible heritage, Earlybird Farm is stepping out as a standalone, premium product offering within the Astral Foods stable of brands.

The Earlybird Farm brand now encompasses a range of superior quality lifestyle food products, perfect for every occasion. Easy to make and serve, this new range of Earlybird Farm product offerings, wrapped in sophisticated and modern packaging, is sure to capture the attention of discerning food lovers everywhere.

Modern consumers lead busy lives and desire convenience, and this extends to their cooking and meals. They want something that will save them time and money – but not at the expense of quality. Eating well and with maximum convenience is no longer a niche trend; it’s mainstream, and customers want quality and diversity.

With Earlybird Farm's new product line, food lovers can now delight in Superior Southern Style Crumbed Chicken, in thighs or strips, which are pre-cooked and makes it perfect for oven bake or air fry.

Our new range of premium food products is the next exciting chapter in the Earlybird Farm story which has connected us to South Africans for over 50 years.